Let’s make a plan.
STRATEGY.
Let’s connect the dots of strategy.
I work with my clients to understand their goals and formulate a strategy document outlining objectives, strategies, and tactics in a working document focused on action.
What commercial strategy planning includes.
01. Discovery.
I kick off the planning process with discovery - the foundational stage of any commercial strategy. During these initial discussions, I get an intimate understanding of my client’s business and the overall goals they are aiming to achieve.
02. Discussion.
Having gained an understanding, stage two is where my client and I talk and talk and talk over all the different ideas that we have to achieve the overall goals. Through these discussions, we can distil the main strategies that will help us achieve the goals.
04. Delivery.
The final stage, and always the most vital, is that of delivery. As part of the commerical planning process, I can finalise a strategy document and leave my client to carry out the actions, or I can offer my services to support and deliver marketing services.
03. Detail.
With any good plan, the devil is in the detail. Following various rounds o discussions, I will then pull together the detail of the plan. I then plot the strategy details in a commercial plan document that outlines everything from headline strategies to day-to-day tactics.
